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Job responsibility:
1. Strategic planning: Based on the company's overall strategy and market trends, developed and implemented the annual digital marketing plan and budget in China to ensure that marketing activities were closely aligned with the target market.
2. Project management: Implement the annual marketing plan by managing and optimizing various digital marketing channels (such as social media, search engines, content platforms, etc.), improve project ROI and expand brand influence.
3. Content Marketing: Lead third-party content creation teams, develop content strategies, produce high quality, engaging content, and enhance user engagement and conversion rates.
4. Data analysis: Use data analysis tools to track the effect of marketing activities, conduct data analysis and report, provide data support for decision-making, and continuously optimize marketing strategies.
5. Team collaboration: Cross-departmental collaboration, close cooperation with product, sales, customer service and other departments to ensure the smooth implementation of marketing activities and maximize results.
Job Requirements:
1. Bachelor degree or above, major in marketing, advertising, media or related.
2. At least 6 years working experience in digital marketing
3. Proficient in the full link of digital marketing, have a deep understanding and practical experience in social media marketing (such as wechat, Weibo, Douyin, XiaoHongshu, etc.), content marketing, data analysis, etc.
4. Strong sense of responsibility and team spirit, excellent communication and coordination skills and project management skills.
5. Good bilingual skills in Chinese and English, able to communicate internationally without barriers.

職責范圍：
1. 策略規(guī)劃：根據公司整體戰(zhàn)略及市場趨勢，制定并執(zhí)行中國區(qū)數字營銷年度計劃及預算，確保營銷活動與目標市場緊密貼合。
2. 項目管理：通過管理并優(yōu)化各類數字營銷渠道（如社交媒體、搜索引擎、內容平臺等）落實年度營銷計劃，提升項目ROI，擴大品牌影響力。
3. 內容營銷：領導第三方內容創(chuàng)作團隊，制定內容策略，生產高質量、有吸引力的內容，增強用戶粘性和轉化率。
4. 數據分析：運用數據分析工具，跟蹤營銷活動效果，進行數據分析與報告，為決策提供數據支持，并持續(xù)優(yōu)化營銷策略。
5. 團隊協(xié)作：跨部門協(xié)作，與產品、銷售、客戶服務等部門緊密配合，確保營銷活動的順利執(zhí)行與成果最優(yōu)。

任職要求：
1. 本科及以上學歷，市場營銷、廣告、傳媒或相關專業(yè)背景。
2. 至少6年以上數字營銷相關工作經驗
3. 精通數字營銷全鏈路，對社交媒體營銷（如微信、微博、抖音、小紅書等）、內容營銷、數據分析等有深刻理解及實戰(zhàn)經驗。
4. 強烈的責任心和團隊合作精神，優(yōu)秀的溝通協(xié)調能力和項目管理能力。
5. 良好的中英文雙語能力，能夠無障礙地進行國際溝通。