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Key Responsibilities
-Develop and implement digital marketing strategy in China based on local business development needs and the global strategy.
-Work closely with the China local Marketing Managers and the Global Strategy team to drive the digital strategy and core strategic initiatives.
-Work with local agencies to manage the China social calendar, proactively plan and create China social content for KEF official channels with the aim of increasing the overall KEF brand awareness to brand conversion level
-Coordinate with internal and external teams to ensure all content is aligned with the brand guidelines
-Strategically plan and execute local influencers/KOL projects
-Proactively provide local digital insights to global and local teams
-Explore new digital technologies, social platforms and digital touch points to engage with potential consumers in China market.
-Align with CRM project strategy, plan and execute KEF China membership annual activities on local business.
-Based on global direction and local business request, maintain the daily operation and localization of the website.

Education