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Senior Performance Marketing Executive

About the job
Responsibilities:
● Develop Strategies: Develop and execute effective strategies for paid media platforms, including paid search, and paid social in China Hong Kong, China ***, Netherland, Malaysia, etc.
● Coordination with Agencies: Collaborate with external agencies to align on campaign execution and ensure marketing goals are met.
● Performance Optimization: Analyze campaign data and performance metrics to identify improvement opportunities and implement strategies to enhance results.
● Budget Management: Manage the marketing budget, ensuring funds are allocated effectively across all paid channels. Optimize campaigns based on key performance indicators (KPIs).
● Cross-Functional Collaboration: Partner with account managers and internal teams to maintain consistent messaging and branding across all channels.
● Reporting: Create regular performance reports that provide actionable insights to guide future marketing strategies.
● Stay Informed: Keep current with industry trends, tools, and best practices to ensure our strategies are innovative and effective, while identifying new opportunities in digital advertising.

Requirements:
● Proven experience executing paid campaigns on platforms such as Google Ads, Meta Business Suite (Facebook and Instagram), and TikTok.
● Bachelor’s degree or higher in Marketing, Business Administration, or a related field’s
● Minimum of 3 years of experience in performance marketing, with a focus on driving measurable results.
● High proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint.
● Strong analytical thinking and problem-solving abilities; able to interpret data to inform marketing strategies.
● Self-motivated, detail-oriented, and proactive in managing tasks and projects independently.
● Excellent communication and interpersonal skills, capable of effectively collaborating with team members and stakeholders.
● Fluent in both spoken and written English and Chinese.
● Frequent Travel to Hong Kong (at least once a week) is required.

出海數(shù)字營銷專員
工作職責(zé)：
1. 策略制定：包括但不限于為中國香港、中國臺灣、荷蘭、馬來西亞等市場制定并執(zhí)行高效的付費媒體策略，涵蓋付費搜索和社交媒體廣告投放等出海數(shù)字營銷渠道。
2. 機構(gòu)協(xié)作：與外部代理商保持合作，確保數(shù)字營銷活動的執(zhí)行符合業(yè)務(wù)目標(biāo)及市場策略。
3. 效果優(yōu)化：分析廣告投放數(shù)據(jù)及績效指標(biāo)，提出優(yōu)化建議，并持續(xù)改進數(shù)字營銷策略和活動以提升效果。
4. 預(yù)算管理：合理把控營銷預(yù)算，優(yōu)化各付費渠道的投放，并根據(jù)關(guān)鍵績效指標(biāo)（KPI）調(diào)整策略。
5. 跨團隊協(xié)作：與客戶經(jīng)理及內(nèi)部團隊緊密配合，確保各渠道品牌信息的一致性。
6. 數(shù)據(jù)報告：定期生成投放效果報告，提供可落地的洞察以優(yōu)化未來營銷決策。
7. 行業(yè)洞察：持續(xù)關(guān)注行業(yè)趨勢、工具及***實踐，確保策略創(chuàng)新高效，并挖掘數(shù)字廣告新機遇。
任職要求：
8. 熟悉Google Ads、Meta（Facebook/Instagram）及TikTok等平臺的付費廣告投放。
9. 本科及以上學(xué)歷，市場營銷、工商管理或相關(guān)專業(yè)優(yōu)先。
10. 至少3年效果營銷經(jīng)驗，擅長通過數(shù)據(jù)驅(qū)動業(yè)務(wù)增長。
11. 熟練使用Microsoft Office（Outlook、Word、Excel、PowerPoint）。
12. 具備優(yōu)秀的數(shù)據(jù)分析及問題解決能力，能通過數(shù)據(jù)優(yōu)化營銷策略。
13. 自驅(qū)力強、注重細節(jié)，能獨立高效推進項目。
14. 出色的中英文溝通及協(xié)作能力，能與團隊及利益相關(guān)者高效合作。
15. 需頻繁出差香港（每周至少一次）。